Millennials Earn Less but Spend More on Holiday Shopping and Experiences

Muskan is a 25-year-old photographer who recently transitioned into the professional world of photography after studying psychology. By the end of her master’s degree she decided to change course and pursue a creative career. At an age when many peers are becoming financially independent and supporting families, Muskan still relies on her parents for money. She tried to support herself but found her living expenses and the lifestyle she had grown accustomed to were hard to reduce.

With the festival season approaching—bringing parties, drinks, and planned vacations—Muskan struggled to stay afloat. Income from early-stage photography work proved insufficient to maintain her lifestyle, and she ultimately asked her father for financial help, a step she felt uncomfortable about.

Living the good life

Many young Indians spend significantly on clothing, dining and entertainment, often exceeding what their monthly incomes can comfortably support. Brand awareness and rapidly changing fashion trends drive frequent purchases, and social expectations about appearance at work add further pressure. The combination of steady lifestyle costs and occasional splurges means that monthly budgets can quickly stretch thin.

The holiday and festival period is a notable trigger for overspending. Gifts, outings, party expenses and new outfits pile up, and intentional financial planning often gets sidelined. Before people realize it, the month ends and they find themselves waiting for the next paycheck to cover essential bills such as rent, groceries and transport.

Dynamic career paths

Many in this generation are more willing to change careers to follow their passions. Engineers become writers, civil servants move into education, and lawyers shift into public interest work. These transitions are admirable but can create short-term financial strain. Breaking into a new field typically involves starting at lower pay or accepting inconsistent freelance income, which may lead to increased reliance on credit and mounting statements that are hard to pay off.

Holidays and its hangover

Rising costs across everyday goods and services have made holistic budgeting essential. In India, the festival season—from Diwali through the New Year—can last for several weeks, during which spending often accelerates and planning takes a back seat. The result is a holiday hangover where regular expenses and upcoming academic fees collide with depleted savings.

Many young people face semesterly or quarterly tuition deadlines soon after the festive stretch, creating additional pressure. Short-term financial gaps should not prevent access to education, and flexible, small-scale financing options can help bridge this period. Some fintech platforms offer short-term loans and easy repayment plans (for example, loans repaid over 3–6 EMIs) to help students cover immediate fee obligations without long-term burden.

Where do millennials get the money?

Millennials tend to prioritize experiences, travel and gadgets over long-term savings. The “you only live once” mindset places emphasis on memorable experiences today rather than retirement accounts or building a rainy-day fund. That prioritization can leave little cash available before the month is over.

Credit cards and buy-now-pay-later schemes can seem attractive for covering immediate wants, but they can also undermine financial stability when not managed carefully. Quick-access personal loans or short-term financing tools can provide targeted solutions for urgent needs by offering instant approvals and flexible repayment terms. Used responsibly, these services can help smooth cash flow during high-spend periods without creating unmanageable debt.

Financial wellness for early-career professionals is often a mix of thoughtful budgeting, realistic expectations about earnings during career transitions, and targeted use of short-term financing when needed. Establishing modest emergency savings, tracking recurring expenses, and setting limits for discretionary spending during festival seasons can reduce the need to rely on family or high-interest credit solutions.

How are you planning your spending this year? Consider a simple budget for festivals and tuition deadlines, and prioritize building a small emergency buffer to ride out seasonal spikes in expenses.